8 Apr 2019

Tech IPO’s: Higher Prices Over the Hill, Bubble-Speculation, and What it Means for The Santa Cruz Real Estate Market

As you may have read about in our newsletter last month, 2019 is slated to produce a long list of multi-billion-dollar IPOs from San Francisco Bay Area heavyweights like Lyft, Uber, Palantir, Pinterest, Airbnb, Slack, Postmates, and Instacart. According to Patrick Howell O'Neill, this will results in a massive and sudden injection of liquid cash into a region already infamous for having the nation’s priciest real estate. While the impact may not be as sudden

31 Jan 2019

Buying a Home with A Reverse Mortgage?

Did you know that, if you are 62 or older, you may be able to use a reverse mortgage to purchase a home? In this article we cover how you can use the equity in your current residence to purchase property; different Reverse Mortgage options on the market today, and how this financial decision will impact your heirs. Using a Reverse Mortgages to Buy a Home You may have heard of using a Reverse Mortgages

24 Jan 2019

How To Price your Property Well When Selling In Santa Cruz

How you price your home will determine if and how long it takes to sell. Pricing it well requires an in-depth understanding of our local real estate market conditions. On average, in 2018, homes that had a price decrease were on market for 69 days and sold for $554 / square foot. Compare that to all homes that sold without a price decrease: on average, they were on the market for 17 days and sold

27 Feb 2018

Tax Cuts and Jobs Act: Benefits for Real Estate Investors and Land Lords

A reduction in incentives for homeownership results in strong demand in the rental market. This fact, and a new deduction on taxable income of pass-through companies suggests that landlords and other real estate investors stand to benefit from the new law.