Seller’s Guide

A Guide To Selling

Schneider Estates is proud to represent an extensive collection of homes and properties in California. Our intention is to sell your property quickly and for the highest price possible. We will help you determine the listing price, we will show your home to qualified buyers, we provide a professional photographer, home staging expert and the highest level of marketing available. We use every resource available to attract buyers to our properties including local and national print marketing, extensive internet marketing, and social media marketing. If you are interested in selling your home, call us for a no obligation consultation.

Selling a house or commercial space is an exciting way to reallocate assets, prepare for retirement, a trip, or any other landmark venture. In order to help you along the way, we have put together a concise and comprehensive seller’s guide.

1. Preparation

“Failing to prepare is like preparing to fail.” – John R. Wooden

Starting Off

Like all things in life, selling property starts with the preparation. It is important to consider several questions in making the decision to sell. We would be happy to go over these questions with you. Some things you will want to consider are:

Why have you decided to list?

  • Whether it be planning for retirement, the decision to reinvest or reallocate assets, to save up for a big trip, there are plenty of right answers and few wrong answers.

What sort of time frame do you want, or need the property sold?

  • While your agent should always try to work as quickly as possible, it is helpful to understand any exigencies that may be a factor to you.

What does the market for this property in this area look like?

  • This is where the value of an agency, with an expert team spending copious amounts on the road researching a wide variety of properties in your area to get you the best most up-to-date information, helps.

Your answers will help us to economize the process and create an efficient action plan for you to get the most out of your investment.

2. Choosing A Real Estate Agent

“You can tell a lot about a person by the way she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.” – Maya Angelou


And I would add to selling a house to that list—it is tough work! Most people find it is easiest to get through the complex process with an agent by their side. A real estate agent brings you benefits such as:

Professional Networking – for the inside track on market conditions and availability.
Neighborhood Knowlaedge
Price Knowledge and Guidance
Negotiation Skills and Dedication – bargain, bargain, bargain, so you can remain informed and involved in the process, without having to commit a substantial portion of your time.
Education and Experience
Clerical Work – you can be relieved of the burden of handling the large volume of paperwork, phone calls, e-mails, and appointments that come along with buying property.
Assurance of a Smooth Successful Buying Experience – this is our top priority.

Should you decide to hire an agent, it is important that he or she be dedicated to you, available at all times, and in constant contact. In this business time is money, and buyers are there one day, and gone the next; so, it is important that you feel confident that you are your agent’s top priority.

3. Preparing the Property to Sell

“You never get a second chance to make a good first impression” – Mark Twain

Sprucing Up

It is important to make the place appealing at first glance, to deliver a good first-impression. Steps can include steps such as keeping the landscape pristine, maintenance to appurtenances such as fixtures, or applying a fresh coat of paint. And we have a multitude of affordable resources for this work.


It may be in your best interest to have the property staged by one of our experts. We offer a variety of inexpensive options, and are willing to work with you when it comes to financing—to balance the cost/benefit of all decisions in your favor. It may also be the case, especially where the property is already furnished, that it needs no staging work at all, or simply a dusting. And finally, we find a vase of flowers by the entryway to always be a nice touch—all to give a good impression as soon as a potential buyer walks through the door.

4. Listing

“Today is always the most productive day of your week.” – Mark Hunter

In this industry, time is money.


It is important to proceed with a marketing plan for your home or commercial property that is targeted at potential buyers in the market. Our team of experts in marketing and advertising can put together a custom listing package for your property, in order to get it out there and seen by the people most likely to buy at the most ideal price.


Arguably the most important step to selling your home or commercial property is to put on a smile and greet potential buyers at the door. This is a full-time job—one we regard to be of upmost importance. A warm greeting goes a long way.

5. Accepting an Offer

It is important to understand the first offer is not always the best. This comes from our expert up-to-date knowledge of the market. After a reasonable offer is made, you should look to conduct several rounds of negotiations to maximize your profits and reach the best-possible price.

Once the offer feels right, it is time to set up the Initial Agreement and Deposit. Some things that are important to remember is to keep detailed records of all correspondence with potential buyers, and to stick to a schedule when it comes to all stages of the offer/acceptance process.

6. Opening Escrow

“The difference between try and triumph is just a little umph!” – Marvin Phillips

Inspection and Appraisals

Most buyers will want to have the property appraised by an independent licensed property inspector, or several. Luckily for you we will have had this done by a team of experts, to avoid any unnecessary and potentially costly surprises.


Many buyers will also want to make the deal contingent on other factors, such as their ability to obtain financing. In order to avoid wasted time, we make sure to check potential buyers for possible risk factors, to minimize the risk of a deal falling through at the last second. Our job is to ensure a smooth experience for the client and customer alike.

The Closing Agent

Once the inspections are done, and the buyer has obtained financing either a title company or an attorney will be selected to be the closing agent, whose job it will be to examine for a clear title (free of encumbrances such as mortgages or liens).

7. Closing Escrow and Final Walkthrough

“Perseverance is failing 19 times and succeeding the 20th.” – Julie Andrews

You’re almost there! Once escrow is carried out, all that is left is to cross-the-t’s and dot-the-i’s. Usually the day before closing the deal or on the closing day a buyer will make his or her final walkthrough. Here the buyer visits the property to verify that everything is in working order and is the same as when he or she last saw the property. In wrapping up you will want to be sure to cancel all utilities, and it might be a good idea to talk to a financial consultant about how to ensure that your new equity is put to good use. We know several great financial consultants personally, and would be happy to recommend one just for you.


Every moment counts in the realm of Real Estate

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