5 Apr 2018

Silicon Valley and the Santa Cruz County Market

"A 10 percent increase in housing costs in a county is associated with a roughly 5 percent increase in housing costs in its neighboring counties." -California Legislative Analyst Office   "Historically, Santa Cruz has provided housing base for major job centers located in Silicon Valley. This relationship has been one of the major drivers of housing demand, especially for single family dwellings in the above moderate household income category. Further, jobs in Santa Clara County

21 Jun 2017

When Will Prices Go Down?

As we talk to clients, we are hearing a similar question time and time again: When Will Prices Go Down? Measures of housing affordability in Santa Cruz suggest that rising income levels in neighboring communities are pushing up housing prices. Santa Cruz residents are finding it challenging to afford homes and younger generations are leaving in search for lower-priced housing. To maintain a healthy, diverse, and vibrant community it's vital that local economic growth keeps

30 Dec 2016

Housing Affordability Issues In California and Your Options

The truth is, homeownership is challenging for many right now because of high prices, high rents, and low supply. However, the state and local governments are working to remove barriers to development, improving the supply shortage in our state. Additionally, there are loan programs that are helping to break down walls to homeownership for new homeowners.

28 Jul 2016

Is there a Housing Bubble in the SF Bay Area?

Historically high housing prices in Santa Cruz and the Bay Area are on the minds of many. It naturally follows to ask, are we in a housing bubble? A bubble occurs when prices are decoupled from the true value of an asset, and due to the expectation that prices will continue to rise, they do so until the bubble bursts. Therefore, the question is, are people buying real estate in the Bay Area simply because